Well today I went by the Facebook Developers Garage at VFS. It was an interesting mashup of people intent on developing applications for Facebook. I didn’t stick around long as I was on other business, but I was around enough to glean that there is a major announcement coming down the pipes at Facebook.
They are expected to announce their brand new ad network on November 6th. Apparently this new system will allow advertisers to target Facebookers users both on the Facebook.com site and off the site. What does this means? It means that Facebook stands to reap massive rewards by beginning to leverage its incredibly deep and diverse database of demographics based on their users. They have access to demographic information that Google’s pilthy Orkut can only dream about.
This move is undoubtedly going to come with its share of growing pains (think about the Privacy issues alone) but it also stands to make Facebook a force to reckon with in the massive online advertising market.
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