If you were the head of the Marketing / PR team responsible for the QuickBooks brand, would you not lay an egg upon seeing http://weallhatequickbooks.com/ ?
This is a great example of how Twitter can be used to impact brand reputations on the Internet. It’s reminiscent of the @TechCrunch vs./ Comcast incident. Regardless, it’s a brilliant promotion for the folks at less everything

Rhea is such a naughty girl…
I know. I love it.
You should totally link to Less Accounting, http://lessaccounting.com, I hear those guys rock way more than Quickbooks.
Whoa, you can search Twitter for keywords?? And deliver keyword-based spam??
Hey [name], I've been following your Twitters, amazing how much we have in common. Check me out, add me as a friend. Anyway, I saw you like [keyword], maybe you'll like [aff product] as much as me?
Btw, are you from [random location]?