June 2009
The Archives
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06.25.09Survey Says: Ipsos Reid presentation to BC Hydro on Social Network MarketingUPDATE: I've had to remove the presentation due to a DMCA complaint. *sigh* I wanted to share some interesting tid-bits with you all from a recent Ipsos Reid presentation (June 18th) on Social Network Marketing. This presentation was made to BC Hydro, the major Power authority in British Columbia (that's in Canada, dummy). The average Canadian: 5.4 hrs/week spent on Social network sites, about 1/3 of total Online time. LinkedIn captures 70% of the share of Social Networking in the workplace. The stuff teens do online is very different from adults, and VERY limited: socializing, music, and gaming. 88% of Adults use the internet to visit a ...
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06.25.09Survey Says: Bing Converts Cheaper than CompetitorsMy good friends over at The Search Agency sent me some interesting data yesterday. Frank Lee, Senior VP of Client Services, and his team found that their paid search clients are seeing dramatically improved results on Bing compared to Live Search. Even though impressions in the first 3 weeks of Bing have dropped 22% compared to the last 3 weeks of Live Search, Microsoft now seems to be serving far more relevant ads on each keyword. The result for The Search Agency's advertisers: Click Through Rate up 15% Conversions up 6% Conversion rate up 18% Cost per acquisition down 3% Until now, all the industry reports on ...
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- Survey Says: Ipsos Reid presentation to BC Hydro on Social Network Marketing
