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My good friends over at The Search Agency sent me some interesting data yesterday.

Frank Lee, Senior VP of Client Services, and his team found that their paid search clients are seeing dramatically improved results on Bing compared to Live Search.  Even though impressions in the first 3 weeks of Bing have dropped 22% compared to the last 3 weeks of Live Search, Microsoft now seems to be serving far more relevant ads on each keyword.

The result for The Search Agency’s advertisers:

Click Through Rate up 15%
Conversions up 6%
Conversion rate up 18%
Cost per acquisition down 3%

Until now, all the industry reports on Bing have covered the increase in search volume, share of search, or total clicks.  Their data is the first analysis of Bing’s impact on paid search advertising performance.  With this growth in search volume, along with these improved metrics, advertisers might want to consider shifting more of their paid search spend to Bing.

You can read Frank’s full post their their blog The Search Agents.

I suggest you subscribe to their blog, as these guys really know what they’re talking about.

While many agencies seem to base marketing strategy on the sole-opinion of some conference-hopping SEO ‘guru’, The Search Agency always surprises me with their dedication to gathering real, actionable & measurable market data. They are one of those rare Search Marketing agencies that build strategies based on real, hard-earned market research, not a magic eight-ball.