UPDATE: I’ve had to remove the presentation due to a DMCA complaint. *sigh*
I wanted to share some interesting tid-bits with you all from a recent Ipsos Reid presentation (June 18th) on Social Network Marketing.
This presentation was made to BC Hydro, the major Power authority in British Columbia (that’s in Canada, dummy).
The average Canadian:
- 5.4 hrs/week spent on Social network sites, about 1/3 of total Online time.
- LinkedIn captures 70% of the share of Social Networking in the workplace.
- The stuff teens do online is very different from adults, and VERY limited: socializing, music, and gaming.
- 88% of Adults use the internet to visit a new or informational website, versus only 44% of teens.
- 68% of Adults have clicked a website advertisement versus 28% of teens.
- 70% teens are weekly social network users, versus 36% of adults
Highlights:
- Advertising budgets are not aligned to where people are spending their time – online expenditure lags significantly behind traditional mediums
- 58% of Canadians receive 51+ unsolicited commercial emails a week (17% don’t even know)
- 64% of people don’t open ANY unsolicited emails
- of the people that do open unsolicited emails, 53% do so out of curiosity, 28% because they thought it was legitimate
- Permission-based (opt-in) emails are still one of the best ways to market to your websites audience. Be diligent about collecting them
- 77% of Canadians are registered to receive some kind of opt-in email (2008 average number of sites registered with: 15.3)
- Top 3 reasons for opting-in: Personal Interest (42% ), Entertainment (38%), New and Information (32%)
- It’s worth noting that E-Commerce and Retail is the 7th most common reason (27%)
- Activities resulting from opting-in to an email list:
- 60% entered an advertiser’s contest
- 52% visited the advertiser’s website
- 17% purchase or received products at a later date
- 68% percent of Canadians are willing to provide their email address depending on reasoning
I’ve uploaded the full presentation for you all, which can be viewed here:
Very useful data, thanks!