Category
SEO
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03.03.10Quick and painless geo-locationHey all, I wanted to post up a quick tip for you all, since I often hear people asking about how they can implement geo-location in their landing pages. Alot of people recommend MaxMind or some other geoIP database, but really, thats a pain in the ass...there is a much easier way to do it. On your landing page, just include the following in header. <script type="text/javascript" src="http://www.google.com/jsapi"></script> This script will calculate your visitors location for you....and all you have to do is pull the ClientLocation variable! For example, if I wanted to display a popup with the users city: alert(google.loader.ClientLocation['address']['city']) Seriously, its THAT SIMPLE. Have fun!
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06.25.09Survey Says: Ipsos Reid presentation to BC Hydro on Social Network MarketingUPDATE: I've had to remove the presentation due to a DMCA complaint. *sigh* I wanted to share some interesting tid-bits with you all from a recent Ipsos Reid presentation (June 18th) on Social Network Marketing. This presentation was made to BC Hydro, the major Power authority in British Columbia (that's in Canada, dummy). The average Canadian: 5.4 hrs/week spent on Social network sites, about 1/3 of total Online time. LinkedIn captures 70% of the share of Social Networking in the workplace. The stuff teens do online is very different from adults, and VERY limited: socializing, music, and gaming. 88% of Adults use the internet to visit a ...
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06.25.09Survey Says: Bing Converts Cheaper than CompetitorsMy good friends over at The Search Agency sent me some interesting data yesterday. Frank Lee, Senior VP of Client Services, and his team found that their paid search clients are seeing dramatically improved results on Bing compared to Live Search. Even though impressions in the first 3 weeks of Bing have dropped 22% compared to the last 3 weeks of Live Search, Microsoft now seems to be serving far more relevant ads on each keyword. The result for The Search Agency's advertisers: Click Through Rate up 15% Conversions up 6% Conversion rate up 18% Cost per acquisition down 3% Until now, all the industry reports on ...
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04.30.09Updated Google Analytics Keyword ExtractorOK, I'll admit, my last post was downright shameful... The code was poorly presented, and poorly formatted. It wasn't at ALL my normal caliber of work, so I went ahead and rewrote the concept into a tighter little wrapper. I am using the Gattica gem to interact with the Google Analytics API. This little script provides a wrapper around the gem that easily allows you to extract your sites organic keywords and sort them based on the number of unique entrances to your site via each keyword.
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04.22.09Using the Google Analytics API with Ruby, Open-Uri & HpricotYou may or may not have heard that Google has finally opened up their Analytics API to the public. You can read Googles official statement here. I thought I'd show you all a quick crash introduction on how you can access the API using Ruby. The following code uses Open-Uri to access the API and Hpricot to parse the response. In this example, we're going to authenticate with the API, and then we're going to use it to extract all the keywords (organic and paid) which have brought visitors to our site within the past year (limited to 100 keywords max) NB: sorry ...
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