Survey Says: Bing Converts Cheaper than Competitors
SEO, shout-outs, survey-says... | (0)
My good friends over at The Search Agency sent me some interesting data yesterday.
Frank Lee, Senior VP of Client Services, and his team found that their paid search clients are seeing dramatically improved results on Bing compared to Live Search. Even though impressions in the first 3 weeks of Bing have dropped 22% compared to the last 3 weeks of Live Search, Microsoft now seems to be serving far more relevant ads on each keyword.
The result for The Search Agency's advertisers:
Click Through Rate up 15%
Conversions up 6%
Conversion rate up 18%
Cost per acquisition down 3%
Until now, all the industry reports on ...
